digital marketing / branding / uX design / content creation
Some are collaborations with organizations, some are done through internships, some are passion projects; everything is done with a personal touch.
Sea a Turtle?
In honor of World Oceans Day, I partnered with Greeneration Foundation, an information and communications technology platform focused on promoting sustainability in Indonesia. My goal was to raise awareness about the effect of plastic pollution on marine animals with the Indonesian community as the main target audience.
Inspired by the works of Where is Waldo by Martin Hartford
Nestcorp Content Intern
I interned with NestCorp, a venture capital company focusing on growing small businesses. As a content intern, I spearheaded social media content creation efforts for two businesses to increase publicity efforts.
Two Wings x Nest Corp Marketing Intern
In the summer of 2018, I interned as a marketing intern with NestCorp to rebrand an Indonesian franchise of TwoWings, originally from Singapore. I designed promotional banners and menu for the pop-up store.
Fresh U Publication
As a social media manager, I created content and maintained a consistent presence on Instagram. Additionally, I launched marketing campaigns for brands the publication was in collaboration with such as LeighDeux and Simple Loose Leaf.
I was also chosen to speak at a New York Advertising Week event sponsored by Bazaar Voice on the importance of advertising to Gen-Z as well as ways to improve marketing strategies that target said audiences.
In the summer of 2014, my friend dragged me to a viewing of Captain America: The Winter Soldier and subsequently, marked the start of my investment in the Marvel Cinematic Universe. On December 23, 2014, I created an Instagram account to connect with fellow enthusiasts by pairing text messages with scene captures. Today, the account sits at roughly 40,000 followers, has been approached by various online businesses for promotions, and recently partnered with Lissa Rose Collections for a jewelry giveaway.
Skills learned and utilized: graphic design (Adobe Photoshop), coloring (Adobe Photoshop), film-scripting, social media copywriting (Instagram), brand partnership coordinator
(coming soon - ux design under internship with Flolab Design Studio)